https://www.cypher-news.com/2025/11/the-gluten-scam-they-kneaded-you-to-believe/
" gluten-free food industry is now worth over $8 billion a year in the US alone and is expected to double globally by 2032. That's called a food hustle. They kneaded fear into dough, then baked it into billion-dollar profits.
But here's the part they didn't tell you: a new large-scale study out of the University of Melbourne just blew this whole "intolerance" racket wide open. It found that in controlled trials, less than 30% of people who think they're gluten-sensitive actually are. The rest? They're reacting to FODMAPs, stress, or placebo. What does that mean? Well, it's literally their own expectations. The "gluten problem" is mostly in people's heads, not in their stomachs.."